Breaking the law for the good cause.

 

 FNSF is a NGO combatting domestic violence.
(they don't have much money to advertise but needed a real impact on people)

 

Every year, Le Bon Marché, Paris's most high-end luxury department store, launches its summer sales campaign: A fashion campaign with no creative idea in particular, showing a woman’s portrait announcing the TBM (sales days). An ideal opportunity to intervene on the billboards.

We used this media opportunity (a month of outdoor advertising in Paris ) to express how prevalent domestic violence against women is and how easily you can take action:

We stuck a new painful bruise on the same outdoor billboards every day.