Woolworths
7 month at Leo Burnett Sydney as an Art Director on the Woolworths account
Integrated Campaign for Big Night In (TV/Radio/Online/Instore/catalog)
Woolworths have a seasonal promotion evrey year "The big night In" (buy 3 eligible product and try to win some prizes) :
This year the prizes were very attractive offering customers the chance to fly to lots of major events (Olympic Games, Wimbledon, Monaco Formula 1, etc..) .
Our idea was to present how your purchase can change your journey/holiday/life.
Integrated Campaign for Earn and Learn (TV/Radio/Digital/Social/Instore/catalog)
For the past 3 years Wollworths help schools with their "earn and learn" sticker operation; earn stickers for your purchases, collect them and give them to your local community school and they can use them to get new equipment for the students.
How can we get people to realise the value and impact of their stickers?
Social video campaign about children's hopes and dreams between when they are 4 and when they are 12 to show how their needs evolve
Social promotional campaign for Woolworths & the Cricket World Cup
Social promotional campaign for Woolworths Student Offer
"Silly" Social Videos supporting the "Pixar Domino Stars Collection"
